Comcast Spectacor is a sports and entertainment company with a portfolio that includes the National Hockey League's Philadelphia Flyers, the Xfinity Mobile Arena, and the esports franchise T1 Entertainment & Sports. Headquartered in Philadelphia, Comcast Spectacor has more than 50 years of experience managing venues, building championship teams, and supporting local communities. It is part of Comcast Corporation, a global media and technology company that operates Comcast Cable, NBCUniversal, and Sky.
Job Summary
This intern will report directly to the Sr. Manager, Growth Marketing. The role covers email marketing, database growth, and other projects, and supports the entire marketing staff on department initiatives. The intern will also play an important part in game night staffing for theme nights, giveaways, and ticket package redemption.
This internship is full-time and requires availability of 30-40 hours per week. Candidates should be college juniors, seniors, or graduate students.
Responsibilities
Flyers
- Write copy for marketing emails and newsletters, including Kids Club, Season Ticket Members, and Group Sales
- Create and edit email marketing templates for upcoming home games
- Compile and write marketing sweepstakes recaps and present findings to the marketing team
- Assist with theme night and promotional giveaway planning
- Staff Flyers home games to manage ticket package redemption, theme nights, and promotional giveaways
- Manage inventory of autographed and promotional items
- Build and manage data collection forms for Flyers Sales, Charities, Service, Community Relations, and Corporate Partnerships using Eloqua
- Assist with promotion of the Student Rush and Military ticket discount programs, including marketing strategy and identifying opportunities
- Assist with the college ambassador program
- Assist with grassroots marketing initiatives, including outreach, on-site event setup, and ticket giveaways
- Work with the digital content team on web interstitials and digital ads
Xfinity Mobile Arena
- Create artist profiles covering background, history, discography, fun facts, show notes, and more for upcoming XMA events, and research prior tour stops, including marketing and promotion
- Provide on-site support during XMA events, including social media capture of guest experience initiatives, media prompts, and escorting media and photographers
- Assist with sweepstakes execution and outreach
- Monitor and assist with Xfinity Mobile Arena branding, including checking Comcast Spectacor digital channels, outside media, and partners to confirm the correct arena name and logo are used
- Create XMA forms for data collection
- Create and support marketing plans and campaigns, including taglines, messaging, and content
- Conduct market research on pop culture trends across different demographics
Other
- Proof marketing materials across print, TV, radio, email, social, and other channels
- Conduct marketing research in the sports and entertainment industry and present findings to the marketing team
- Assist with invoice management and organization for digital campaigns
- Work cross-departmentally to fulfill Flyers swag item requests
Comcast is an equal opportunity workplace. All qualified applicants will be considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.