2027 Internship: Brand & Content Strategy

About the Role

This is a Summer 2027 internship, expected to start on Monday, May 24th and end on Friday, August 13th. Candidates must be available for the full duration.

IBM is a leader in Hybrid Cloud and AI, driving digital transformation worldwide. Our Performance Marketing team generates demand for IBM's products and offerings, converting that demand into measurable business impact. As part of our team, you'll collaborate with bright minds and keen collaborators, applying your passion to work that compels audiences to choose IBM.

In this role, you'll work collaboratively to address a strategic business challenge: turning our vast content collection into an easily understandable system that supports visitors' key needs. The internship includes educational, networking, and social activities, with opportunities to showcase your final outcomes to leaders and peers.

Team Overview

The Brand & Content Strategy team articulates IBM's unique value to customers and maps the best ways to engage them. We create stories and content experiences that matter to audiences, moving them to act and cutting through market noise. We believe content builds relationships at scale, and stories must be creatively told, uniquely delivered, and useful.

Responsibilities

• Collaborate with the team to support development of integrated brand-to-demand messaging and content plans that deliver the right content, at the right time, to the right audiences.
• Build understanding of the market, target audiences, and IBM's offerings to help create compelling messaging and content.
• Analyze performance metrics and make data-driven recommendations to build the IBM brand from awareness to demand.
• Work with internal agency partners on content strategy execution, write creative and tactical briefs, collaborate on asset creation, and help inform teams to do their best creative work.

Qualifications

• Currently enrolled in an accredited university.
• Available for an internship in Summer 2027.
• Rising senior for the 2027-2028 school year.
• Fluent in English with strong written and verbal communication skills.
• Basic knowledge of brand and content strategy, content development, or similar.
• Basic understanding of multi-channel marketing along the customer journey, including social, digital, media, and content.
• Analytical mindset to identify opportunities, test solutions, and synthesize insights into recommendations.
• Strategic, consultative, data-driven mindset.
• Open-minded and constant learner, actively expanding knowledge and skills.
• Active listener, able to absorb and apply professional knowledge quickly.
• Responsible team player demonstrating ownership and accountability.
• Knowledge of media planning, distribution, measurement, optimization, and syndication.

This role is based in New York City with a hybrid work environment, requiring at least three days per week in the office. IBM will not provide visa sponsorship for this position; candidates must have the ability to work without current or future sponsorship.