Summer 2027 Marketing Intern

Overview

Being good neighbors means helping people, investing in our communities, and making the world a better place. It is at the core of how State Farm operates and the reason for its success. The company is moving with urgency to become a Next Gen Good Neighbor, using technology that strengthens human connections and improves the customer experience. Employees will spend less time navigating systems and more time applying judgment, empathy, and expertise where it matters most.

Responsibilities

The Direct Marketing team is looking for an intern with a background in Marketing, Advertising, Business, Analytics, Communications, or a related field who wants to build experience in customer-focused marketing, campaign strategy, and direct communication channels.

The intern will gain hands-on experience supporting Direct Marketing activities across email and direct mail, with possible exposure to agent marketing materials and emerging targetable communication channels. The role covers the marketing lifecycle, from understanding audiences and business objectives to supporting campaign execution, evaluating performance, and finding ways to improve how customers are engaged.

The position will focus on:

• Direct mail and email marketing
• Campaign strategy and execution
• Audience targeting and customer insights
• Creative and messaging evaluation
• Campaign tracking, measurement, and analysis
• Emerging marketing channels and capabilities
• Industry and competitive research
• Process improvement and innovation
• Business storytelling and presentations

Key competencies include Customer Focus, Accountability, Resourcefulness, Critical Thinking, Teamwork, Communication, and Adaptability.

Day-to-day responsibilities include:

• Supporting day-to-day Direct Marketing activities and campaigns across email and direct mail.
• Helping plan and run campaigns that drive customer consideration, engagement, and purchase across audience segments.
• Gaining experience with campaign execution across targetable channels, including email and direct mail.
• Supporting audience targeting, campaign tracking, measurement, and performance analysis.
• Working with key stakeholders to make sure Direct Marketing assets, information, and requirements are ready for campaign execution.
• Reviewing campaign and creative performance and turning results into insights and recommendations.
• Researching Direct Marketing trends, competitors, customer behaviors, emerging channels, and marketing technologies.
• Exploring new approaches, tools, and capabilities that could improve customer engagement.
• Finding ways to improve the efficiency and effectiveness of existing work processes.
• Collaborating with stakeholders across Marketing and bringing in diverse perspectives.
• Preparing clear presentations that synthesize research, analysis, and recommendations for business partners and Marketing leadership.
• Possibly owning an individual project that addresses a current Direct Marketing opportunity, from research through presentation.

What the Intern Can Expect

This internship offers meaningful exposure to the work of a Direct Marketing Specialist while building skills in marketing strategy, campaign execution, analytics, customer insights, and communication.

The intern will contribute to real business initiatives, work alongside Direct Marketing professionals and cross-functional partners, and have chances to present insights and recommendations. The experience helps build an understanding of how Direct Marketing programs run today and the critical thinking needed to shape how they evolve.

The ideal candidate is curious, analytical, collaborative, and comfortable asking questions. Strong candidates show initiative, an interest in customers and marketing performance, the ability to synthesize information, and a willingness to seek and act on feedback.

Benefits

State Farm offers interns a tailored set of benefits, including:

• Time off: 40 hours of Life Leave and Military Leave
• Financial benefits: 401(k) Savings Plan and Mutual Funds (eligible at age 18), plus Commuter Benefits
• Miscellaneous: Wellness programs, US Discount program, Good Neighbor Grant program, Matching Gift program, Employee Assistance Fund, and Company Holidays