Product Marketing Intern

About the Role

This summer, you'll join a B2B healthcare product marketing team and help accelerate its impact, using AI to move from one-off prompts to autonomous, workflow-level agents that change how the team operates. CoverMyMeds is seeking a curious, analytical intern interested in the craft of product marketing (positioning, messaging, buyer insight, enablement, go-to-market) and sees AI as a force multiplier for that craft, not a substitute for it.

The ideal candidate is a marketer at heart: passionate about understanding buyers, shaping how products are positioned and brought to market, and telling stories that resonate, and excited to apply AI to do all of it faster, sharper, and at greater scale.

What You'll Do

• Doing the PMM work, faster: help drive smarter product marketing workstreams, including product positioning and messaging, buyer and competitive insights, commercial enablement, and go-to-market support, using AI to move through them.
• Moving from assistants to agents: help graduate from one-off AI prompts to repeatable, semi-autonomous workflows that run parts of our process.
• Driving participation: be a champion for AI adoption across the team, demo tools, run enablement sessions, and lower the barrier to entry for teammates who are AI-curious but not yet AI-confident.
• Measuring success: help define what "AI-enabled product marketing impact" means, then build the tracking.
• Optimizing impact with AI: find the highest-leverage places where AI can speed up actionable market signals, sharpen messaging, or scale our output, and prove it with results.
• Where you might plug in (you won't do all of these, you'll go deep where the business needs you most):
  • Positioning & messaging
  • Personas & segmentation
  • Sales enablement
  • Go-to-market planning

What You'll Gain

• Hands-on experience in B2B healthcare technology and product marketing, with a dedicated mentor.
• Exposure to how a Fortune-class healthcare business runs product marketing.
• Ownership of 1-2 projects, giving experience applying AI and automation to real business challenges.
• Opportunities to influence how a modern marketing organization evolves from traditional workflows to AI-powered ways of working.

Qualifications

• A marketing student, pursuing Marketing, Business, Communications, or a related degree, with a genuine interest in product marketing craft (positioning, messaging, buyer insight) and a curiosity for AI amplification.
• Strong interest in AI, marketing technology, and innovation.
• Excellent research, analytical, and communication skills.
• Experience with generative AI tools such as Copilot, Writer, ChatGPT, Claude, or similar.
• Comfort with ambiguity, a bias towards action, and curiosity about healthcare.

Success in This Role

By the end of the internship, you will have helped increase Product Marketing output, accelerated research and content development, improved AI adoption across key workflows, and contributed to measurable gains in team efficiency and strategic impact.

Join us in helping redefine the future of Product Marketing through AI.