Summer 2027 Internship: Performance Marketing (NYC)

Internship Overview

This is a Summer 2027 internship role, running from Monday, May 24th to Friday, August 13th. Candidates must be available for the full duration. IBM is a leader in Hybrid Cloud and AI, driving digital transformation worldwide. Our Performance Marketing team focuses on generating demand for IBM's products and offerings, converting that demand into measurable pipeline and business impact.

As part of the team, you'll collaborate with bright minds and keen collaborators, applying your passion to work that compels audiences to choose IBM's products and services. IBM fosters a culture of openness, collaboration, and trust, where teamwork and unique ideas are valued.

Role and Responsibilities

In this role, you'll work collaboratively on projects that address strategic business challenges, such as turning our vast content collection into an easily understandable system that supports visitors' key needs. The internship includes educational, networking, and social activities, and culminates in a showcase of your outcomes to leaders and peers.

Intern projects may span multiple teams within Performance Marketing. Previous interns have had opportunities to:

• Build AI-powered tools, including intelligent agents and predictive models, to improve marketing effectiveness and decision-making.
• Analyze customer, campaign, and market data to identify opportunities that influence marketing strategy and outcomes.
• Develop go-to-market recommendations that increase demand, strengthen partner and event engagement, and drive pipeline growth.
• Present findings and recommendations to senior stakeholders while leading a strategic project with real business impact.

Work Location and Model

This role is based in New York City with a hybrid work environment, requiring in-office presence at least three days per week.

Eligibility Requirements

• Currently enrolled in an accredited university.
• Available for an internship in Summer 2027.
• Rising senior for the 2027-2028 school year.
• Basic knowledge of marketing, social media, demand strategy, brand and content marketing, field or account marketing, product marketing, or related areas.
• Fluent in English; strong written and verbal communication skills.
• Basic problem-solving and analytical skills.
• Basic market research skills.
• A strategic, consultative, data-driven mindset.

IBM will not provide visa sponsorship for this position now or in the future. Candidates must have the ability to work without current or future visa sponsorship. Individuals with temporary visas (E, F-1, H-1, H-2, L-1, B, J, TN) or those needing sponsorship are not eligible.