2027 Entry-Level Software Product Marketing

This role is for a 2027 start date. At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change, improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation.

Our Performance Marketing team drives scalable and predictable revenue growth. We exist to generate demand for IBM's products and offerings, and to convert that demand into measurable pipeline and business impact. As part of our team, you'll be surrounded by bright minds and keen collaborators, always willing to help and be helped, as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Our product marketers build best-in-class marketing strategies to drive product awareness, generate leads, and facilitate product adoption through compelling content creation and strategic marketing plans in order to meet overall business objectives.

As a Product Marketing Intern, you may:

• Develop content that positions and differentiates our offerings in the market
• Create product-centric experiences for our prospects and clients that delight and inspire
• Translate our services and offerings into marketing messages and compelling stories that influence analysts, customers, and partners
• Become an expert in the customer journey, evaluating their experience, looking for gaps, and making recommendations to improve the customer experience

This role is based in New York City. We work in a hybrid environment. This position will be required to come into the office at least three days per week. This role will be posted until September 18. We will review all applications.

IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore, to be considered for this position, you must have the ability to work without a need for current or future Visa sponsorship. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Qualifications

• Currently enrolled in an accredited university and pursuing a Bachelor's degree
• Completing an undergrad degree program between Winter 2026 and Summer 2027
• Passionate about software products, hybrid cloud, or AI
• Fluent in English; strong written and verbal communication skills
• Comfortable working with groups of different backgrounds and skills to enable collaboration
• Basic knowledge of product marketing, product management, B2B marketing, field marketing, or related field
• Basic understanding of go-to-market strategies, how to develop audience strategies, client experience design, and A/B testing
• A strategic, consultative, data-driven mindset
• Basic knowledge of problem-solving and analytical skills
• Basic Excel, Python, Tableau, or related technical skills